Nucleus and Continuant
Spam Mitigation Market Potential

How spam and scam calls are disrupting healthcare across the United States and Canada — the patient safety threat, the privacy risk, and the market opportunity for infrastructure-level defense.

125B+
Unwanted calls (last 12 months)
$7.42M
Avg healthcare breach cost
57M+
Patient records exposed (2025)
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For hospitals, spam calls are a patient safety threat.

For most businesses, spam calls are a nuisance. For hospitals and medical clinics, they are a life-or-death disruption. The Washington Post called it "a new kind of health crisis." The FCC commissioned a dedicated report on the problem. The American Hospital Association issued a December 2025 alert warning hospitals to brace for an escalating wave of deepfake voice scams.

Hospitals have reported receiving 4,500 scam calls in a single 2-hour window — overwhelming switchboards and blocking legitimate calls from patients and emergency responders. Telephony Denial of Service (TDoS) attacks use spoofed numbers to flood hospital phone lines with hundreds or thousands of calls, effectively shutting down incoming and outgoing lines — including emergency lines.

Scammers are calling directly into patient rooms — selling insurance and running fraud schemes on vulnerable, hospitalized individuals. Nursing care is being compromised. The Hospital Robocall Protection Group reported that unwanted calls to hospital phone systems can disrupt patient care services and pose a direct threat to public health and safety.

4,500
Scam calls to one hospital in 2 hours
125B+
Unwanted calls globally (12 months)
62.4%
YoY increase in unwanted calls
86%
Unknown calls go unanswered

The scale of the problem in hospitals and clinics.

Unwanted calls are the FCC's number one consumer complaint. For physician practices and clinics, these calls disrupt scheduling, block appointment lines, waste clinical staff time, and erode patient trust in the healthcare organization's phone system.

The problem is not improving. Spam call volume increased 20-33% year-over-year in 2025, reaching a 6-year high. 52.5 billion robocalls reached US consumers in 2025. And the number of phone companies that have fully implemented robocall-fighting technology has actually dropped in the last year.

Healthcare Facilities at Risk (USA & Canada)

Facility Type United States Canada
Hospitals ~6,100 ~1,400
Physician Offices & Clinics ~230,000 ~48,000
Total Healthcare Locations ~236,000+ ~49,000+

Every one of these locations operates phone systems that are receiving spam calls daily. Every one operates under strict privacy regulations (HIPAA in the US, PIPEDA/PHIPA in Canada).

The phone is the attack vector healthcare still underprotects.

Healthcare is the most regulated and most targeted industry for data breaches — and has been the costliest industry for breaches for 12 consecutive years. The phone is increasingly the entry point for attacks that result in massive patient data exposure.

Vishing (voice phishing) attacks use phone calls to deceive healthcare staff into revealing patient data, credentials, or financial information. In 2025, a large California hospital system reported an attempted attack where a voice clone of the CFO requested a wire transfer from the finance department. Phishing scams are spoofing hospital PBX systems, using fake voicemail notifications to lure remote healthcare workers into divulging credentials.

1 in 3 people has received a deepfake call (Hiya, 2026). These AI-generated voice scams are now specifically targeting healthcare organizations — impersonating executives, vendors, and partners.

$7.42 Million — Average Healthcare Data Breach Cost

IBM/Ponemon 2025. Healthcare remains the most expensive industry for data breaches. A single phishing-initiated breach can trigger HIPAA penalties of up to $2 million per category — on top of remediation, legal, and notification costs.

642
Large healthcare breaches (2025)
57M+
Patient records exposed (2025)
700+
Breaches per year (3 consecutive years)
17.4%
YoY increase in unauthorized disclosure

HHS Settlement: $600,000 — PIH Health (April 2025)

HHS Office for Civil Rights settled a HIPAA violation with PIH Health for a phishing attack that exposed unsecured electronic Protected Health Information. A single phishing attack. One settlement. $600,000.

The spam mitigation market.

Segment 2025 2030-2035 CAGR
Robocall Mitigation (Global) $5.6B $21.1B (2035) 14.2%
Robocall Mitigation (North America) $5.1B ~$12-14B (2033) 21.1%
Anti-Spam Software (Global) ~$7B $22B (2030) 21.6%

The FCC removed over 1,200 voice service providers from telephone networks in 2025. STIR/SHAKEN mandates are expanding. The regulatory environment is tightening — creating both compliance pressure and market opportunity.

43% of spam traffic now carries A-level STIR/SHAKEN attestation (TNS, 2025) — meaning it passes through existing carrier-level filters undetected. The current mitigation infrastructure is failing. Healthcare organizations need infrastructure-level solutions, not application-layer band-aids.

Six reasons hospitals cannot protect themselves.

Phone systems cannot be turned off.

Hospitals must answer every call — lives depend on it. This makes them the perfect target for spam, social engineering, and TDoS attacks.

Staff are trained to be helpful.

Clinical and administrative staff are conditioned to assist callers, making them more susceptible to vishing attacks than employees in any other industry.

Patient data is the most valuable data on the black market.

A single healthcare record sells for $250-$1,000 on the dark web — 10 to 40 times more than a credit card number.

Regulatory penalties are severe.

HIPAA violations can result in fines up to $2 million per category. A single phishing-initiated breach can cost $7-10 million in total impact.

Legacy phone systems.

Many hospitals run aging PBX infrastructure with minimal spam filtering — making them easy targets for TDoS attacks and spoofed calls.

Deepfakes are specifically targeting healthcare.

The American Hospital Association warned in December 2025 that AI-generated voice scams are escalating in both frequency and sophistication against healthcare organizations.

Sources

  • American Hospital Association (AHA) — Deepfake Scam Warning, December 2025
  • Hospital Robocall Protection Group (HRPG) — Executive Summary Report
  • Mutare — Hospital Nursing Care Compromised by Unwanted Calls, April 2026
  • Mutare — Healthcare Communications in Crisis; Best Practices for Hospital Robocall Protection
  • Clearwater Security — Healthcare Phone Scams: Vishing & AI Voice Phishing, September 2025
  • HIT Consultant — Voice Scams: When AI Calls Your Patients, April 2026
  • HIPAA Journal — 2025 Healthcare Data Breach Report, February 2026
  • HIPAA Journal — Largest Healthcare Data Breaches of 2025
  • IBM / Ponemon Institute — Cost of a Data Breach Report, 2025 ($7.42M healthcare average)
  • HHS Office for Civil Rights — PIH Health Phishing Settlement, April 2025 ($600K)
  • RingRX — Spam Calls in Healthcare, February 2026
  • KWCH — Patient Receives Scam Call in Hospital Room, August 2025
  • Washington Post — Robocalls Overwhelming Hospitals, 2019
  • Hiya — State of the Call 2026 (86% unanswered, 1-in-3 deepfake calls)
  • TNS — Robocall Scam of the Month, March 2026 (125B unwanted calls, 62.4% YoY increase)
  • TNS — Winning the Robocall War, January 2026 (43% A-level attested spam)
  • Total Medical Compliance — Vishing Scams and HIPAA
  • Market Research Future — Robocall Mitigation Market, 2026
  • HTF Market Insights — Robocall Mitigation Market (NA), 2025
  • Cognitive Market Research — Anti-Spam Software Market